I’ve said it before and I will say it again. And again. If your small business has an online presence, you need search engine optimisation. But why do small businesses need good SEO? Good SEO will help you to realise the full potential of your business and reach your target market. Let’s dive into why small businesses need good SEO?
- SEO helps to optimise a website for both mobile and desktop.
- SEO drives more organic traffic to your website.
- Local SEO attracts customers in your local area.
- SEO helps to generate leads and sales and boost conversion rates.
- SEO helps you to stand out against your competition.
- SEO helps increase the authority and trustworthiness of your website.
- SEO helps you understand your target market.
SEO helps you to reach your target market
As a small business you want to reach as many of your potential customers as possible. When a potential customers is in the search phase of discovering your content, they are inevitably using a search engine (probably Google) to find the answer/product/service that they are looking for. Putting yourself at the forefront of their search is therefore hugely beneficial. This will further your reach and improve the ROI from your website.
Good SEO helps you UNDERSTAND your target market
Having a more in depth understanding of your customers and target market is paramount. This is made possible through good keyword research and analysis of their search habits. Keyword research leads to a better understanding of the buyer journey as well as the phases and language they use. This can inform not only your SEO efforts but also your paid ads, social media marketing and branding.
Strong SEO means a better user experience
Getting SEO right not only means ranking in search engines, it also naturally means those who visit your site will have a better experience. Quality SEO means working on a faster load speed, an easy to navigate website and one that provides answers to customer questions. Google likes this but so do humans – your target market.
SEO helps build your brand’s authority
Having a high level of authority and trust can make all the difference when it comes to your potential customers’ decision making. SEO will help your authority to develop over time, showing you to be a credible source, trusted by Google and people.
How can Marisa Hartshorn SEO help?
I will work with you to understand who your target market are and what makes them tick. I will do keyword research on your behalf and use this to inform the content and blog posts I produce for your website. In addition, we will work together to optimise your existing website and make improvements to the user experience.
Ready to find out more?
Contact me to schedule your FREE 1-1 consultation to discuss your business and the benefits of SEO in more detail.
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